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Paccbet, meaning sunrise or dawn in Russian, is a skateboarding clothing brand founded by multi-discplinary artist Gosha Rubchinskiy and his pro-skater friend Tolia Titaev in 2016. As implied by its name, the brand is dedicated to representing and exploring the style and language of a new generation of young Russian rebels through Rubchinskiy’s distinctive reappropriation and re-engineering of skatewear classics.