BORN X RAISED
"You'll Miss Us When We're Gone"
Born x Raised is a brand built on the cultures of communities. Spanto conceived the BXR tagline “Gentrification is Genocide” while incarcerated, frustrated at the rate at which the fabric of his neighborhood was eroding because of the speed at which Venice became a place unaffordable to it’s indigenous because of hi speed over-development. Spanto and 2tone, (the founders and owners) both native Angelenos from Venice, partnered up over a shared sense of pride for their hometown, and a high regard for the culture developed in their city. They work from a perspective far outside the establishment, and their goal is to preserve the dying subcultures that fostered them.
Born X Raised launched in 2013 with distribution via select boutiques worldwide.